What Is A Social Media Manager?

social media engagement ring

Social Media is a big buzz word these days.  It is the new hot thing in marketing.  But what is a social media manager?  You could make some guesses. You may even be right!!

First of all let’s talk about why social media is good for your business.  Whether you have a big business and do millions of dollars in business every year or you are a very small business, you need social media. In order to find leads, make sales and build your brand you must put yourself in front of people.  According to Facebook, people spend over 500 billion minutes per month on their site.  Twitter revealed in April of 2010 that they now have 105,779,710 registered users and 180 million unique visitors come to the site every month. What better places to get in front of your potential clients and customers! So back to the original question.

What is a Social Media Manager?

A Social Media Manager is someone who understands social media websites and has used them successfully.  They use their knowledge and skills to assist you in keeping your
accounts current and attracting the best people for your company.  They can also assist you in developing a plan to help your business stay well represented on social networks.  If you want to make sure that your reputation is upheld, a manager can monitor the networks for complaints, praise and other significant comments that you will enable you to address them quickly.

A Plan Just For You

Social media needs are different for each company.  A large corporation may need a social media manager to handle customer service and reputation monitoring as well as updates for them.  They also may need content creation on blogs, websites and even articles to be written and distributed to the main networks.  These are things that can all be handled by one person!  On the other hand if you are a small business that handles all of your own updates for Twitter, Facebook and LinkedIn, that is great!  You may just get too bogged down by the amount of spammers that keep sending you offers through these sites!  Here is where a manager can step in and clean things up for you so that all you see when you go to your Twitter account are the legitimate direct messages that will help your business.

How Can a Social Media Manager Help With Twitter?

One of the most tedious things you face when you have a growing and successful business is getting followers and finding who to follow on Twitter.  Everyone loves followers, right?  They are great but it takes up so much time to review who you want to follow back!  You can let your SMM know what kind of people you want to follow and each day they can go into your account and review people for you and hit that follow button!  You will not believe how much time this alone will save you.  It will also increase the eyes that will see what you want to say!

Clearing out auto direct messages is another big thing a SMM can do for you.  This will allow you to see the direct messages that will help your business grow and allow you to handle problems quickly.