Archive for November, 2010

Socialize with Social Media Marketing!

Florida BarSocial Media Marketing is a buzz word these days.  If you have a business you know that you should be online participating on social networking sites!

So what do you do to get going with Social Media Marketing?

So here is what a typical business will do.

  1. Set up social media accounts.  This is done by either hiring someone or figuring it out yourself.
  2. Making everything look pretty!!  You put your brand and logo on your new accounts and make it look professional.
  3. Start following people and connecting with people you know as well as people in your industry or niche.
  4. This is where the stumbling begins.

Socialize

Being social is the key to Social Media Marketing!! Sure you can be social one day but what about the rest of the week, month or year!  There is nothing more frustrating to a customer or client, than not being heard!  This is not your typical marketing.  You don’t hire someone to make a pretty advertisement and plaster it on a billboard and wait.  This is active marketing.  You customers want to hear from you.  They want special offers through Facebook and Twitter.  They want to know your listening by responding to their needs!

After you are done setting the accounts up and making them look pretty don’t forget to come back and socialize often.

Time is a factor

I know as a small business owner I wear many hats.  We all do this to grow your business.  Sometimes in order to grow your business you must hand things off to someone else because we just don’t have enough hours in our day to do it all.  This is why there are Social Media Managers like Angie and I.  We are here to spend the time that you don’t have.  We will be social for you and handle your reputation when a disgruntled customer starts “yelling” on Twitter!  We handle these things so you can do the things you love to do in your business.

Bottom Line

Social media marketing is not about setting up your accounts and making them look pretty.  It is about participating and creating a true presence online. Whether you hire social media managers like us or you carve out time in each day to socialize the most important part is to do it. Do it consistently!

If hiring a social media manager is the right step for you check out our services.

Creative Commons License photo credit: SierraTierr

Hot Social Media News Nov. 20, 2010

Internet Business

Social Media News for Today!

Still not sure how I feel about shortened url’s but here is a good post on How To Create Your Own Customized Short URL.  I much prefer to see the actual link that I’ll be going to instead of the shortened ones. What are your thoughts?

The Do’s and Don’ts of Successful Social Design.  Good one!

Amazon launches movie studio, sounds intriguing.

Will Facebook Suffer the Same Fate As MySpace?

I was never really familiar with MySpace but I think more business professionals utilize Facebook whereas it seems like more teens and young adults were on MySpace.  So I don’t think it will suffer the same fate.

Hope you had a great week!

Hot Social Media News for November 13, 2010

Internet World

Social Media News Saturday

We’ll call it short and sweet this week!

Found this pretty extensive social media marketing checklist and took away some great ideas.  I think the part about defining objectives according to business goals and understanding the people you’re trying to reach is so important.

Never thought about saving Facebook ‘fan’ pages. Might want to rethink this for sure.

Here are some tips on using social media effectively to promote your business

and lastly a new blog I found that I’m sure you’ll enjoy

Absolutely important lesson on knowing your social media sweet spot.

If you ever have any social media news that you would like us to possibly share on the blog here, we’ll be happy to take a look at what you have.  Feel free to contact us.