Archive for November, 2010
This week most people are focused on the holiday and everything that comes with it…family, food and shopping. I sure hope you enjoyed your holiday. I started the week wondering if I would be home with my family. I traveled to Idaho where we got hit with a big winter snow including a blizzard warning. Thank heavens I made it home for an enjoyable holiday with my husband and kids.
I don’t know how many of you have been paying attention to the social media news this week. News didn’t stop for the holiday!
First off home land security was hard at work this week. They were busy taking websites done, apparently they seized over forty domains. These websites were possibly taken down for Copyright issues and selling counterfeit items.
With the holidays upon us sometimes it is really hard to keep up with blogging. This is a great post that shares 25 ways to use the web to find content for your blog. This will help you in the coming weeks!
We are a society now that feels the need to be connected…but how? Would you rather stay home during the holidays and spend that money on technology? That is what a recent study says. People are opting to stay home and buy more gadgets! Which gadgets are you spending your money on this holiday season?
So what do you do to get going with Social Media Marketing?
So here is what a typical business will do.
- Set up social media accounts. This is done by either hiring someone or figuring it out yourself.
- Making everything look pretty!! You put your brand and logo on your new accounts and make it look professional.
- Start following people and connecting with people you know as well as people in your industry or niche.
- This is where the stumbling begins.
Being social is the key to Social Media Marketing!! Sure you can be social one day but what about the rest of the week, month or year! There is nothing more frustrating to a customer or client, than not being heard! This is not your typical marketing. You don’t hire someone to make a pretty advertisement and plaster it on a billboard and wait. This is active marketing. You customers want to hear from you. They want special offers through Facebook and Twitter. They want to know your listening by responding to their needs!
After you are done setting the accounts up and making them look pretty don’t forget to come back and socialize often.
Time is a factor
I know as a small business owner I wear many hats. We all do this to grow your business. Sometimes in order to grow your business you must hand things off to someone else because we just don’t have enough hours in our day to do it all. This is why there are Social Media Managers like Angie and I. We are here to spend the time that you don’t have. We will be social for you and handle your reputation when a disgruntled customer starts “yelling” on Twitter! We handle these things so you can do the things you love to do in your business.
Social media marketing is not about setting up your accounts and making them look pretty. It is about participating and creating a true presence online. Whether you hire social media managers like us or you carve out time in each day to socialize the most important part is to do it. Do it consistently!
If hiring a social media manager is the right step for you check out our services.
Social Media News for Today!
Still not sure how I feel about shortened url’s but here is a good post on How To Create Your Own Customized Short URL. I much prefer to see the actual link that I’ll be going to instead of the shortened ones. What are your thoughts?
Amazon launches movie studio, sounds intriguing.
I was never really familiar with MySpace but I think more business professionals utilize Facebook whereas it seems like more teens and young adults were on MySpace. So I don’t think it will suffer the same fate.
Hope you had a great week!
I’m brand new to using Delicious so we are learning together. I imagine some of you are asking, “What is Delicious?” and I’m here to give the non techy version if I can figure it out myself.
Social bookmarking: What is Delicious?
Right from Delicious.com
“Delicious is a social bookmarking service that allows you to tag, save, manage and share Web pages all in one place. With emphasis on the power of the community, Delicious greatly improves how people discover, remember and share on the Internet.”
I like the fact that you can store your bookmarks on the web and not on your computer. And you can access them from anywhere! Share them publicly or keep them private, it’s your choice.
Here is the Delicious getting started guide.
Social Media News Saturday
We’ll call it short and sweet this week!
Found this pretty extensive social media marketing checklist and took away some great ideas. I think the part about defining objectives according to business goals and understanding the people you’re trying to reach is so important.
Never thought about saving Facebook ‘fan’ pages. Might want to rethink this for sure.
and lastly a new blog I found that I’m sure you’ll enjoy
Absolutely important lesson on knowing your social media sweet spot.
If you ever have any social media news that you would like us to possibly share on the blog here, we’ll be happy to take a look at what you have. Feel free to contact us.