Social Media Marketing
What an exciting day it is today, the very first day of the new year! It is always hard to believe another year has gone by. Today is a great day (if you haven’t already) to look back and see what you have accomplished in your life and business. Know where you have been so you can better know where you want to go. If you are anything like me, today you are working on resolutions or goals that you have already set. Yesterday I sat down and wrote out my goals for this year and then I went a step further and I wrote out what I needed to do in order to reach those goals. It felt really good and I feel really confident about achieving these goals.
What are you doing in your business this year? How is social media going to play a role in your business?
Today is a short and sweet blog post. What I would really like to know is how has social media effected your business in 2010 and how will you improve on it in 2011?
Socialnomics is a fantastic book that discusses how social media effects up today. Here is a great video that shows different statistics on Social Media.
Check out Socialnomics!
So what do you do to get going with Social Media Marketing?
So here is what a typical business will do.
- Set up social media accounts. This is done by either hiring someone or figuring it out yourself.
- Making everything look pretty!! You put your brand and logo on your new accounts and make it look professional.
- Start following people and connecting with people you know as well as people in your industry or niche.
- This is where the stumbling begins.
Being social is the key to Social Media Marketing!! Sure you can be social one day but what about the rest of the week, month or year! There is nothing more frustrating to a customer or client, than not being heard! This is not your typical marketing. You don’t hire someone to make a pretty advertisement and plaster it on a billboard and wait. This is active marketing. You customers want to hear from you. They want special offers through Facebook and Twitter. They want to know your listening by responding to their needs!
After you are done setting the accounts up and making them look pretty don’t forget to come back and socialize often.
Time is a factor
I know as a small business owner I wear many hats. We all do this to grow your business. Sometimes in order to grow your business you must hand things off to someone else because we just don’t have enough hours in our day to do it all. This is why there are Social Media Managers like Angie and I. We are here to spend the time that you don’t have. We will be social for you and handle your reputation when a disgruntled customer starts “yelling” on Twitter! We handle these things so you can do the things you love to do in your business.
Social media marketing is not about setting up your accounts and making them look pretty. It is about participating and creating a true presence online. Whether you hire social media managers like us or you carve out time in each day to socialize the most important part is to do it. Do it consistently!
If hiring a social media manager is the right step for you check out our services.
I’m brand new to using Delicious so we are learning together. I imagine some of you are asking, “What is Delicious?” and I’m here to give the non techy version if I can figure it out myself.
Social bookmarking: What is Delicious?
Right from Delicious.com
“Delicious is a social bookmarking service that allows you to tag, save, manage and share Web pages all in one place. With emphasis on the power of the community, Delicious greatly improves how people discover, remember and share on the Internet.”
I like the fact that you can store your bookmarks on the web and not on your computer. And you can access them from anywhere! Share them publicly or keep them private, it’s your choice.
Here is the Delicious getting started guide.
Today we are looking for some Facebook page ideas and tips for Lain of Lay Out a Day. Layout a Day on Facebook is a brand new page. If you are interested in simple scrapbooking ideas, join her over there. Let’s help her out!
Facebook is all about connecting, listening to the needs of others and sharing our expertise right?
So let’s please give Lain some suggestions on types of things she could share on her Facebook page to engage with her ‘fans’. Any suggestions would be helpful. We have already discussed a few things as you’ll see below.