Social Media Online Generation

KARPOV THE WRECKED TRAINDo you know who is using social media online?  Most people assume it is only the teens or those in there twenties.  Well think again!!  I recently read a post on the Village Soup called Think social media is just for the young? and it talks about this specifically!  There is also a great post written by Pew Internet that refers to the older population online!

Young adults tend to be the highest users of social media but a survey done by Princeton Survey Research Associates International shows that the older generations have been signing up and joining the fun.  Here are some of the stats:

  • Between April 2009 and May 2010, social networking use among internet users ages 50-64 grew by 88%–from 25% to 47%.
  • During the same period, use among those ages 65 and older grew 100%–from 13% to 26%.
  • By comparison, social networking use among users ages 18-29 grew by 13%—from 76% to 86%.

If your target market is 50+ years do not count out social media online as your marketing plan.  From personal experience Most of the people that I know that are 50+ years have really gotten involved in Facebook.  In some cases they participate in social networking on Facebook more than I have in the past!

This survey goes to show you that a well rounded marketing plan is important for any business.
Creative Commons License photo credit: karpov the wrecked train

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