Do you know who is using social media online? Most people assume it is only the teens or those in there twenties. Well think again!! I recently read a post on the Village Soup called Think social media is just for the young? and it talks about this specifically! There is also a great post written by Pew Internet that refers to the older population online!
Young adults tend to be the highest users of social media but a survey done by Princeton Survey Research Associates International shows that the older generations have been signing up and joining the fun. Here are some of the stats:
- Between April 2009 and May 2010, social networking use among internet users ages 50-64 grew by 88%–from 25% to 47%.
- During the same period, use among those ages 65 and older grew 100%–from 13% to 26%.
- By comparison, social networking use among users ages 18-29 grew by 13%—from 76% to 86%.
If your target market is 50+ years do not count out social media online as your marketing plan. From personal experience Most of the people that I know that are 50+ years have really gotten involved in Facebook. In some cases they participate in social networking on Facebook more than I have in the past!