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What is social media?

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What is social media?

Social media is something different to everyone.  We believe it’s a way to get your message to the masses, get immediate answers, engage with others in real time with valuable conversation while using specific tools to manage all of it.  Digital word of mouth!  Let’s say you own a local farmer’s market and aren’t getting the foot traffic you really desire.  Out of the blue, one of your local customers posted on their Facebook page that they went to the most awesome farmer’s market (in your town) and told about their experience.  So their friends and followers start asking questions and your customer has now gotten the attention of at least 5-10 people who might be interested in stopping by the farmer’s market.  Then imagine what would happen if all of those friends tell their followers on Facebook and Twitter and now hundreds of people have seen the message about your awesome market.  The power of social media!

Here is a great video about social media in plain English

Is social media overated?

I know it’s said by some that the term social media is overrated but for myself personally I have found it to be an amazing source of information, learning, meeting new people, finding people I lost touch with, finding new places to visit, food to try and so much more.  As you see by my example above, social media is THE way to go. So many people are using the Internet these days that you never know who might come across your message.

Don’t get me wrong, not everyone uses social media the way it’s intended to be used.  You’ll find a ton of junk out there too where people spam their offers and a lot of people can be downright mean and rude.  I’m always shocked at some of the things I see people put out there on the Internet.  Remember whatever you put out there on the Internet will be there forever. No taking it back.

Social Media & Social Networking: Is there a difference?

Are you familiar with the difference between social media and social networking?  A lot of people get the two confused and everyone has a different definition.  Here is what we believe.  Social media tools such as blogs, Facebook, You Tube, Twitter and forums are a platform people and companies use to spread the word about their brand and get their products/services seen all over the World Wide Web.  Social networking is the practice where a group of people connect, bookmark and link to each other with similar interests.  A social network (such as Linked In, Digg, Foursquare, etc) is joined with the intent of building relationships and sharing information you find on the web.

What is social media to you?

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